AI Chatbot to Improve Customer Service and Financial Literacy in Sharia Internet Banking
DOI:
https://doi.org/10.70992/kmyp9x61Keywords:
Chatbot, Artificial Intelligence, Customer Service, Financial Literacy, Islamic BankingAbstract
This research aims to explore the potential of developing an artificial intelligence-based chatbot in improving customer service and financial literacy in Islamic internet banking. Through a desk study approach, data was collected from various sources, including journals, books, and online articles. The results showed that chatbots can provide 24/7 service, reduce waiting time, and improve operational efficiency, as well as assist customers in making simple transactions and obtaining product information quickly. In addition, chatbots play an important role in improving financial literacy by providing clear information about Islamic financial products. Nonetheless, this study also identified challenges in chatbot development, such as understanding the language context and compatibility with sharia principles. Thus, this study concludes that the implementation of chatbots can support financial inclusion and personalization of services in the Islamic banking sector.
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