Exploring Customer Perceptions of Green Banking Services through E-Business (A Study of Digital-Based Bank Syariah Indonesia)
DOI:
https://doi.org/10.70992/vet78189Keywords:
Green Banking, Bank Syariah Indonesia, Banking ServicesAbstract
This study aims to explore customer perceptions of green banking services provided by Bank Syariah Indonesia through an e-business platform. With a descriptive qualitative approach, this study uses observation, interviews, and documentation to understand customer experiences and attitudes. The results show that the majority of customers understand the concept of green banking, although there are differences in understanding regarding its implementation in digital services. Customers who are more familiar with digital technology tend to understand the implementation of green banking better. Most feel comfortable using Bank Syariah Indonesia's digital services because of the convenience, speed, and transparent reporting features related to environmentally friendly products. However, some customers doubt the significant impact of their actions on sustainability. Customer perceptions of social and environmental benefits are greatly influenced by how the bank communicates its commitment to sustainability.
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